We all know food prices are on the rise - but when I headed out to do a comparison of my weekly 'big shop' at one of the UK's biggest supermarkets from a year ago, I could have almost fainted. Armed with my receipt from November last year (and the year before as it happens) I headed to Morrisons to see how sharply prices have risen on a range of groceries.
I knew it would show up some big price rises, but when I crunched the numbers it was grim. I was actually left pretty staggered to think of how much extra I'm now paying every week for my family-of-four food shop.
The price rises have been creeping up over the past two years and nationally inflation is said to be hovering around 10 per cent year-on-year. But looking at my Morrisons' haul, with many prices up by 20 per cent - or even higher on some items - was all-in-all a bit of a shocker.
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And, just to give you an idea of how quickly the price rises are happening - when I went to do the physical shop this week, a number of items had risen in price just days after I had checked them online. A Morrisons medium chicken that was priced at £4.15 online on Monday was priced at £4.39 in store by Wednesday, and the steak beef mince was priced at £3.49 online on Monday, but priced at £3.69 in the physical store on Wednesday.
My 70cl bottle of Baileys would have been £16 if I'd bought it last week, it's now in store at £16.50. Strap in folks, this could be a bumpy ride to Christmas.
I raised this issue of price difference online and in store with Morrisons - and all of the items I mentioned have now increased in price online to reflect those in store. A spokesperson said: "With regards to online prices versus
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