How blockchain is reshaping the entertainment industry — Q&A with EarnTV

cointelegraph.com:

In the ever-evolving landscape of entertainment, the convergence of watch-to-earn and blockchain technology is reshaping the way users consume and engage with media content. This dynamic fusion offers a range of possibilities, from rewarding viewers for their time spent watching to creating transparent and decentralized ecosystems.

These opportunities inspired Pascal Vallat, a seasoned professional in marketing and digital media to create EarnTV, a platform that aims to revolutionize the way users consume and engage with media content.

In this interview, Vallat explained his view on how blockchain can transform the entertainment industry and create new opportunities for viewers, content creators and stakeholders alike.

Cointelegraph: Can you start by sharing your journey in the digital media and linear television industry, and how it influenced your decision to start EarnTV?

Pascal Vallat: With 20 years of experience in marketing, data, television and digital media, I have seen the industry evolve firsthand. The rise of streaming and the growing demand for personalized content inspired me to create EarnTV. I saw an opportunity to improve the viewing experience, reward viewers and empower content creators through blockchain and Web3 technologies. EarnTV is my vision to bridge the gap between viewers, content owners and advertisers, creating a fair and rewarding ecosystem for all.

CT: How would you describe the shift from traditional models to Web3 and blockchain technologies in the media and entertainment industry?

PV: The shift from traditional models to Web3 and blockchain technologies is transformative. It brings transparency, decentralization and new opportunities for producers, rights holders, top studios and viewers.