A decision by the peer-to-peer payments company MoneyGram to allow users in the US to buy, sell and hold litecoin (LTC) and other cryptocurrencies could push the litecoin price up by more than 10x, some believe.

The news that MoneyGram will offer litecoin to its users broke on Wednesday this week, when the payments company called cryptocurrencies “additive to everything we're doing at MoneyGram,” and said users in nearly all US states will now be able to trade them.

In addition to litecoin, MoneyGram users will also get access to trade and hold bitcoin (BTC) and ethereum (ETH). But since litecoin has a much smaller market capitalization than the two other cryptocurrencies, the news led to a much bigger market reaction for LTC.

In response to the news, the price of LTC pumped in the market as trading volume surged for the coin. Within 1 hour of the news breaking, LTC was up more than 10% to just over $61. As of press time on Thursday, LTC was still trading at close to $61, and was up 2.9% for the past 24 hours.

The news was also shared by the coin’s creator, Charlie Lee, on Twitter on Wednesday. “As I mentioned during the Litecoin Summit 2022 keynote, adoption is the most important thing for Litecoin. So I'm extremely excited to be able to use MoneyGram to buy Litecoin now,” Lee, who goes by the Twitter handle @SatoshiLite, wrote.

Following the jump in price on Wednesday, price action in the LTC market has remained bullish, with a number of popular social media influencers taking notice:

Looking at the litecoin chart from a technical analysis perspective now, it’s clear that a more bullish phase has begun after price broke through previous resistance in the $57 to $58 area. Still, it is worth pointing out that Thursday’s price