FTX buys Super Bowl ad slot to promote crypto to a TV audience of 92M
Cryptocurrency exchange FTX, has secured an advertisement spot in one of the most watched events in America — the championship game of the National Football League, to be held in Feb. 2022
According to a report in Bloomberg, FTX purchased an ad in this year’s Super Bowl LVI motivated by the wide reach of the audience.
The Super Bowl is invariably the top rating TV program of the year, and accounts for 28 of the 30 highest rating broadcasts in U.S. TV history.
Sam Bankman-Fried, founder and CEO of FTX exchange, has made football one of the priorities within a marketing strategy that focuses on sports as the fastest growing customer base for crypto adoption. He said:
Although the content of the ad or how much FTX paid hasn’t been disclosed, NBC’s
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