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From Amitabh Bachchan to Salman Khan, why are Indian celebrities clamouring to release NFTs
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cnbctv18.comNon-Fungible Tokens (NFTs) as an asset class have exploded onto the scene in 2021 and gripped investors with prospects, transcending beyond the realms of mere tokenism by unlocking far more value.For artists, NFTs offer the promise of price discovery that does not exist beyond the few renowned auction houses, while investors can cash in on their purchased NFTs anytime. This flexibility along with the immutable nature of these digital assets have catapulted NFTs to the top of the list of crypto-based assets.In India, there is an exponentially growing interest in NFTs riding on the back of this global trend and buoyed by the slew of NFT releases by celebrities.
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