The entertainment industry rarely sees a dull moment when it comes to disputes over the ownership of intellectual property or creative rifts between big networks and showrunners. A tiny number of studios and networks own the majority of rights, leading to the mass production of films and TV shows that somehow feel the same. Web3 aims to change that by giving the power back to content creators and fans.
“In Hollywood, there’s a formula,” explained Jason Neubauer, the founder and CEO of Affect Change. “People have their own agendas. I wanted to create stories that are authentic, and inspire others to become the best version of themselves.”
Neubauer said that, before the Web3 era, producing a TV show would require signing a deal with big networks, which involves a lot of compromises on the creators’ end. Mimicking a network executive, he revealed the mindset of big networks: “We want you to sign the biggest influencer. We’re going to give you money. We’re going to use all our own people.”
Neubauer continued: “You’re pretty much handing over the authenticity of your show. That’s just not what Affect Change is about. To me, creating change is not always about the guy with 10 million followers. It’s about the people, who are actually making a difference in the world.”
With Affect Change, a series of in-depth shows that focus on thought leaders and influencers who are solving problems impacting the communities around them, Neubauer seeks to tell organic stories of real changemakers. “As the paradigm shift puts the power back to creators, we want to offer our community the opportunity to participate in the real-world impact the show creates,” he said.
As Web3 enables content to be directly empowered by the community and fans, shows
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