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Fasten your seatbelt: Crypto’s impact on marketing has only just begun
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The road to the adoption of blockchain and crypto in the marketing industry is a long and winding road. But make no mistake about it: Transformation is well on its way and the road will soon turn to a highway.
As someone who has been a creative director, agency owner/partner, strategic planner, chief marketing officer for fintech startups and an entrepreneur, I’ve seen the marketing industry from multiple vantage points.
And while every so-called “marketing revolution” takes a somewhat different path, there are many commonalities. First of all, marketing agencies will get ahead of the curve as a way to exhibit their competitive advantage and value to their clients. But a majority of brand marketers will move more slowly: They have the
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