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Facebook is making it easier for cryptocurrency companies to run advertisements on its platform, reversing its previous policies as the digital asset space expands and regulatory clarity slowly crystallizes.
The social media giant, whose parent firm is Meta Platforms, is expanding the number of regulatory licenses it accepts from 3 to 27 after updating its criteria. Facebook has made the list of eligibility publicly available on its policy page.
Previously, Facebook required companies that wanted to promote crypto ads to submit an application and include other information such as whether they had any licenses they obtained or whether they were publicly listed stock.
At present, Facebook said if the advertiser has
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