A former product director at Twitter, now X, has shed new light into the once inner workings of the social media firm, along with some of the peculiarities that come with working under entrepreneur Elon Musk.
In a lengthy 2,400-word tweet and accompanying video, Crawford described the pre-Musk Twitter as both “amazing and terrible” being hamstrung by bureaucracy, while the new post-Musk Twitter has been “difficult and dramatic.”
Crawford was one of the few members from the original Twitter team that voluntarily stayed on board after Musk took over — a decision she said was made in the hope that the billionaire would begin steering the company in the right direction.
Notably, she was fired along with 200 others in Musk’s February round of layoffs.
Like seemingly everyone on this app I have plenty of opinions about Twitter > X and figure now is a good time to open up a bit about my experience at the company.I tweeted for years into the void for the love of it like many of you, but after selling my startup to Twitter in… pic.twitter.com/bw7CHhk0Xg
“I saw him as the guy who built incredible and enduring companies like Tesla and SpaceX, so perhaps his private ownership could shake things up and breathe new life into the company,” she wrote.
Describing Musk as “bold and inspiring” she admitted he was “oddly charming and genuinely funny,” even if he was prone to repeating the same stories and jokes over and over.
Despite his endearing qualities, Musk’s infamous leadership style became problematic rather quickly, with Crawford saying that he often lacked empathy to a “painful” degree.
Crawford adds that Musk was extremely unpredictable and that many Twitter employees became scared to present him with bad news or opinions that
Read more on cointelegraph.com