Today news
About the same in other media
Cryptocurrency platforms switch to GEC, news and gaming for advertising
Reading now: 465
moneycontrol.comCryptocurrency brands in India are targeting impact properties for advertising both on TV and digital media. The gala cricket season may have ended, but crypto players have a new media-buying strategy in place; and even the government’s new tenets on crypto advertisements aren’t forcing them to lie low.
“Considering big-ticket events like the Indian Premier League and ICC World Cup are done with, businesses now have the opportunity to either explore ancillary advertising opportunities in the cricketing world or opportunities outside of cricket; more specifically in the television and digital spaces,” says Yatin Balyan and managing partner and national head of investment at Omnicom Media Group India.
According to Balyan, noteworthy impact
Read more on moneycontrol.comAbout this in other media
‘Should accept, not reject and outlaw’, says CII on cryptocurrency tokens cnbctv18.com /2 years ago
How cryptocurrency has already divided top Indian policymakers cnbctv18.com /2 years ago
News Wrap Nov 26: Bloodbath on D-Street; RBI maintains status quo; 'more transmissible' COVID variant and more cnbctv18.com /2 years ago
Show more
The website gocryptonft.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.
