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Crypto.com coin has surged in the week since the exchange announced it had secured the naming rights to the home of Los Angeles Lakers and the Los Angeles Clippers.
Crypto.com rallied to $0.7536 on Monday, reflecting a 91% jump from its November 17 price of $0.3931. The coin hit an all-time high of $0.7984 on Sunday, which was a 103% rise from when the exchange announced the news.
The token of the Singapore-based cryptocurrency platform worked its way up to become the 13th largest cryptocurrency by market capitalization, according to CoinMarketCap. It now boasts a $19 billion valuation, up $10 billion from last Tuesday.
The company made headlines last week when it scored the marketing slam-dunk by signing a deal
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