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Crypto.com and FTX are running Super Bowl ads after buying the naming rights to professional sports arenas
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Singapore-based Crypto.com is the latest cryptocurrency platform to buy an ad for the 2022 Super Bowl after FTX said it bought a slot in October, the Wall Street Journal reported.
Crypto.com Chief Marketing Officer Steven Kalifowitz told the Journal the ad purchase is a way of showing people crypto isn't just a fad, but the «basis of the next version of the internet.»
According to the Journal, NBCUniversal, which is airing the NFL's championship game on February 13, is seeking about $6.5 million for a 30-second ad. The televised event attracts millions of viewers each year, with last year's matchup pulling in 91 million people. Crypto.com did not immediately respond to Insider's request for comment.
The ad buy is the
Read more on markets.businessinsider.comAbout this in other media
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