Coinbase investor and NBA star Kevin Durant deepens ties to crypto exchange with new promotion deal

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NBA superstar Kevin Durant and his company Thirty Five Ventures just inked a new multiyear deal with cryptocurrency platform Coinbase Global. 

Durant, who currently plays for the Brooklyn Nets, will help promote Coinbase across his various businesses and appear as a prominent face of the brand. The first Coinbase ad with Durant is set to air on Thursday. 

In return, Coinbase will supply digital ads and sponsored content with his sports site Boardroom and provide support for his youth programs. 

Financial terms weren't disclosed, but the deal signals further growth in the relationship between Durant and Coinbase. In 2017, Thirty Five Ventures invested in Coinbase during a $100 million funding round.  

Meanwhile, Coinbase is