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Decentralized social network Blockify creates communities for cryptocurrency and NFT projects and allows blockchain-based online social media.
The evolution of the internet has led to Web 2.0, which is the current web system that we are all using. It is dominated by social media platforms where users can interact, comment, share and create content. But in the current web system, users generally have no control over the data and it is stored with third parties. There are also genuine concerns around how Big Tech companies such as Google, Facebook control most of the data and the chances of potential misuse.
Ushering in a more decentralised internet, Web 3.0 is being built on multiple blockchain networks to reduce the need for intermediaries or eliminate threats of censorships and outages. In essence, it is designed to give control to users where the data is stored in multiple blockchains and thus being owned by users themselves.
It’s becoming more and more evident that the social media model is broken. Successive scandals continue to underline that social media platforms put shareholder profits and advertiser interests above consumer protection and security. You do this in banking you're threatened with a jail sentence, or at minimum a whopping fine and censure from the regulator.
Decentralized social media is in the limelight, but what needs to happen for it to gain the necessary momentum to compete with the size and scale of the centralized social behemoths?
It is evident that the established social media companies have a Goliath-sized edge on new entrants when it comes to user numbers. The same will have been said about
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