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Cadbury’s NothingCoin: How to earn and spend digital currency, and other questions answered
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cnbctv18.comCryptocurrencies are a rage now and chocolate maker Cadbury wants to be part of the action. Through its latest campaign, 'Do Nothing', the company rewards users for doing nothing.
Mondelez India's marquee brand has launched a crypto-like currency called the NothingCoin that gets mined while you do nothing.The campaign aims to have a special appeal with youth-based consumers to take a breather and get rewarded for it. Mining NothingCoin neither requires fancy mining tools or any monetary investment.Anil Viswanathan, Senior Director – Marketing, Mondelez India said, “Gen Z today is in a constant hustle mode list – right from balancing their studies, finding a job, having an active social life to worrying about their investment plans.
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