Bits of Stock raises $4.4m
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finextra.comThe Dutch firm is currently working with 60 brands, including Adidas, KFC, Nike, Zara, Uber, Spotify and Netflix. With the new funding in place, it says it wants to add 200 more firms in the next year.The startup has also unveiled an API that lets clients - like retailers, neobanks, and BNPL providers - embed the rewards experience into their own apps.Arash Asady, CEO, Bits of Stock, says: "The funding will help us to scale up our mission of building the “Ownership Economy” for the thousands of brands and their tens of millions of end consumers.
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