Bitcoin is booming. From ETFs to crypto-linked stocks, here are 3 ways to join the rally.

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Bitcoin finally claimed the $100,000 milestone, cementing confidence in further gains to come.

The watershed moment has emboldened Wall Street forecasters, some of whom have raised expectations for bitcoin's price to double by the end of 2025.

President-elect Donald Trump's incoming administration has bolstered optimism with promises to revamp crypto regulation and help institutionalize the apex token.

Still, studies show that the vast majority of US adults don't hold bitcoin. For non-crypto investors whose curiosity has been piqued by the popular token, here's a primer on some of the ways to invest.

Traditionally, the main way for US investors to join the bitcoin frenzy was, well, to buy bitcoin.

Bitcoin can be purchased on many popular brokerage platforms, including Robinhood and Fidelity, and through crypto exchanges like Coinbase.

However, January's regulatory approval of spot bitcoin ETFs vastly expanded the options for investors, providing a new avenue for crypto exposure. ETF shares are backed by actual bitcoin purchased by the fund, similar to physical gold ETFs that hold the precious metal.

According to Bruno Caratori, the cofounder of Hashdex, which is one of the 11 approved ETF providers, these investment vehicles best serve to mitigate behavioral risk associated with buying actual bitcoin, and might be a more welcoming approach to those who don't invest professionally.

«It's all too easy for people to buy bitcoin when it's too high, and then not being able to stomach the losses when it swings down — and it does. It has big time, and then you lose money on this,» he told Business Insider.

These funds can be included in tax-advantaged accounts, such as Roth IRAs and put in the care of a