The World Economic Forum (WEF) convenes in Davos annually, taking over the Swiss skiing town. The main promenade is flush with events and companies renting out properties, with an increasing presence from companies in the cryptocurrency and blockchain space.
The entrance to the WEF compound is restricted by cement barriers and security personnel, drawing an invisible line between the conference and the rest of Davos. Curiously, the last building on the fringe of the conference was branded with familiar logos, that of Polygon and the ever-recognizable Bitcoin (BTC) symbol.
Cointelegraph stumbled upon Pietro Poretti while shooting footage of the Bitcoin logo emblazoned on the Tech Lodge stand. Poretti is the director of Lugano’s Economic Development department. This Swiss city has opened up BTC and crypto payments for various municipal accounts for its residents through its Lugano Plan B project.
Bitcoin was not on the official agenda of the WEF in 2023. Crypto and blockchain featured across different workshops during the week, but these conversations focused more on Web3, the metaverse, central bank digital currencies and blockchain payment systems rather than decentralized cryptocurrency adoption.
2023 is the second year that Lugano’s Plan B set up shop in Davos, as it looks to meet new people, create connections and share its story driving real-world BTC adoption and use cases. The project has been operational since March 2022 and Poretti says while it is in its infancy, it’s about educating and demonstrating the utility of cryptocurrencies:
Lugano Plan B merchants accept payment in the native LVGA tokens, Bitcoin, Lightning Network payments and Tether (USDT). This year, sharing experience with other industries, policymakers
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