The COVID-19 pandemic badly affected businesses, societies and everything that is close to people’s lives. Lockdowns, travel restrictions and economic downturns have created many socio-economic problems such as higher unemployment rates, bankruptcy of small businesses and more. These problems are destabilizing for society, and it resulted in many people questioning, “how can we move forward in the best way possible?” while sustainability has become the buzzword.
Encouraging sustainable practices is not new. The Environmental, Social, and Corporate Governance (ESG) framework has been rolled out for years as a metric to measure firms’ sustainability. With the COVID-19 pandemic resulting in increased awareness regarding sustainability amongst
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