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Applebee's just sold a burger NFT as the dining chain looks to capitalize on the crypto hype
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Applebee's sold its first non-fungible token Monday — an image of a burger made by New York artist Amber Vittoria — as part of a new campaign called «Metaverse Monday.»
The buyer made the purchase for $25, and also received a $1,300 Applebee's gift card, or roughly a year's worth of burgers.
«As a leader in casual dining, we're always looking for ways to interact with our guests and meet them in places where they're connecting,» said Chief Marketing Officer Joel Yashinsky in a statement.
Applebee's said on Twitter it will feature a new NFT every Monday in December, marking the latest name-brand company to gain a foothold in the world of digital assets and blockchain technology.
Last week, White Castle announced its
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