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AMC's Spiderman NFT helped generate the movie chain's second best one-day sales for 'No Way Home' premiere, CEO Aron says
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Spiderman movie sequel «No Way Home» has generated the second biggest one-day ticket sales in AMC Entertainment's history, according to chief executive Adam Aron, who said the blockbuster premiere was thanks in part to the non-fungible tokens based on the superhero movie that it also had on offer.
Ticket sales for the Spiderman movie came within 1.5% of the all-time that was set for a single day with «Avengers: Endgame» in 2019.
AMC Entertainment had partnered with Sony Pictures to offer 86,000 NFTs that come in 100 designs, to its clients and as a reward for those who pre-ordered tickets for the premiere of «Spiderman: No Way Home» on December 16. The offer was only open to members of AMC's customer loyalty programs AMC
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