Aldi, Tesco and Sainsbury's shoppers in bits after seeing 'unjustifiable' price of own-brand butter

manchestereveningnews.co.uk:

Shoppers who frequent Tesco, Aldi and Sainsbury's say they have 'given up' after seeing how much own brand butter now costs. Earlier this year shoppers were gobsmacked as the price of Lurpak shot up to as much as £7.50 per pack in some shops.

As a result, many people decided to opt for own-brand butter to keep costs down. But lately, the price of own-brand butter has risen in some supermarkets.

Posting on the Extreme Couponing and Bargains UK Facebook group, a user named Theresa Berry shared how she'd been to visit several shops and noticed that £1.99 was the "going rate" now for own-brand butter. Alongside snaps of Sainsbury's unsalted butter, costing £1.99 (an Aldi price match), she shared an image of Country Life butter costing £2.50.

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Theresa wrote: "Been to several supermarkets and £1.99 seems to be the going rate for a packet of own-brand butter now!! Crazy times!!" Currently, a 250g block of own-brand butter costs £1.99 in Sainsbury's, Tesco and Aldi.

The same product is priced at £2 in Asda, and £2.15 in Morrisons on their websites, while Lidl currently seems to be the cheapest, charging just £1.75.

More than 150 people replied to the post, with many sharing their frustrations and some saying the prices made them want to "give up". One person said: "I sent my husband a picture of butter at Tesco for £1.99 earlier as I was so annoyed. I bet the farmers aren't even seeing an increase in their profits either. It was £1.45 at the beginning of the year!"

Another replied: "It’s totally unjustifiable how is it possible for the price to rise soooo much within less than a week." A third posted: "Even Aldi butter has gone