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A South Korean presidential candidate is turning to NFTs to raise campaign funds for the country's election in March
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markets.businessinsider.comAnthony Wallace/AFP via Getty Images
South Korean presidential candidate Lee Jae-myung is turning to the red-hot market for non-fungible tokens to raise campaign funds for the upcoming election in March, Yonhap News Agency reported Sunday.
Lee's party, the ruling Democratic Party, will issue NFTs bearing his image and his policies in exchange for monetary contributions, according to his campaign team.
If the digital asset fundraising is successful, Lee will be the world's first presidential aspirant to issue NFTs for campaign finances, his team added.
The innovative effort is meant to lure younger voters who are involved in the cryptocurrency space.
The move marks the party's efforts to explore new ways of integrating digital assets into the
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