A small restaurant chain in Canada is plowing all of its profits into bitcoin. Its returned 460% on its investment and is tripling locations during the pandemic
markets.businessinsider.comTahinis
Tahinis is a family-based restaurant chain that along with its Middle Eastern cuisine serves this advice to small-business owners everywhere: Invest in bitcoin.
Tahinis is billed as the world's first restaurant chain to invest 100% of its cash reserves into the cryptocurrency. Its founders, brothers Aly and Omar Hamam, said bitcoin exposure has been key in aiding its expansion in the face of the COVID-19 pandemic and soaring inflation that's sent prices soaring for ingredients they need for shawarma and other dishes. The company based in London, Ontario, Canada, first invested in bitcoin in August 2020.
«We're up, to date, 460% on our initial investment and we didn't stop there,» Tahinis chief marketing officer, Aly, told Insider in a
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