8 smart strategies for effectively explaining a blockchain scaling solution

cointelegraph.com:

Blockchain technology can be difficult for the average layperson to understand, and when “layers” are added to the concept — as with blockchain scaling — it can be even more confusing. Companies working on blockchain scaling solutions are led and staffed by experts who fully understand the underlying technology and why scaling is essential to the long-term success of blockchain, but relaying that knowledge to those outside the industry can take thoughtfulness, patience and creativity.

Learning what to emphasize and how best to relay that important information is essential for companies seeking to promote their scaling solutions. Here, eight members of Cointelegraph Innovation Circle share smart strategies for effectively explaining a blockchain scaling solution.

Einstein is often credited with saying, “If you can’t explain it simply, you don’t understand it well enough.” My advice to folks working in blockchain companies would be to think of how they would explain the concept to their mother. Unless your project is able to bust out of the crypto bubble and achieve awareness among the mainstream audience, it won’t be able to achieve massive adoption and success. – Ayelet Noff, SlicedBrand

Blockchain enables data to be stored securely and immutably and shared among multiple participants. However, when the number of participants increases, problems arise, such as slow transaction speeds and higher costs. Discussing these problems provides a fuller picture and explains why scaling solutions are needed. – Tammy Paola, Zerocap

To better explain blockchain solutions, use a multimedia approach. Web3 educators should create accessible information in different forms, like videos, articles, podcasts and infographics. This is the best