5 ways AI is helping to improve customer service in e-commerce

cointelegraph.com:

Artificial intelligence (AI) has revolutionized the e-commerce industry in recent years. One of the most significant ways in which AI is impacting e-commerce is by transforming customer service. AI-powered customer service technologies are becoming more common, and they are helping to improve the customer experience in numerous ways.

This article will discuss how AI improves customer service in e-commerce, with examples of companies using these technologies to their advantage.

AI-driven chatbots are assisting online retailers in offering prompt and effective customer support. Without human assistance, chatbots may provide 24/7 customer service. They can assist clients with information about the products, order tracking, returns and refunds, and other services. For instance, H&M uses a chatbot to assist shoppers in finding products and placing orders on its website.

However, chatbots may not always understand complex customer queries, leading to frustration and dissatisfaction.

AI is capable of analyzing client data and making tailored product recommendations. E-commerce companies can provide customers with products more likely to be of interest by learning about their preferences and past purchases. For instance, using AI, Amazon suggests products based on a customer’s browsing and purchase history.

The 4 key components of the most successful Amazon product pages are:1. A personalized shopping experienceHow? Get your Web Dev to use Amazon Personalize to deliver personalized recommendations to your customers…

Personalized recommendations, however, may be perceived negatively by some customers as intrusive or creepy, which is one of the disadvantages of AI.

AI can help e-commerce businesses detect and prevent fraudulent