While crypto and blockchain have their share of enthusiastic pioneers, these industries can’t survive and thrive without attracting new users. Many cite the space’s tech-forward complexity as a barrier, but does it have to be? And are industry leaders adding to the problem by not working to reach prospective users where they are?
The close-knit nature of the blockchain and crypto industries can be both a strength and an impediment, and it may be time for insiders to step outside echo chambers to better understand what prospective new users want to know and how to give them that information. Below, 16 members of Cointelegraph Innovation Circle discuss ways the blockchain and crypto industries can improve outreach to potential new users.
We must stay true to the objectives of the blockchain industry: transparency and decentralization. If leaders promote these traits in their discussions about the industry and its products, they put prospective customers in a much better position to understand the industry. Since everything is verifiable on-chain, it is much easier for customers to test what’s said over blindly believing. – Mohak Agarwal, ClayStack
We must stay true to Satoshi Nakamoto’s vision and educate on the importance of trustlessness and not depending on financial intermediaries. This space is full of nonsensical tribalism, which does nothing but turn new users away. True leaders should fight tooth and nail for the advancement of the whole space — together, we can make this the 12th sector of the S&P. – Ben Knaus, Rillafi
Simplicity and clarity are essential. Leaders should push educational content that is simple. Forget complex technical explanations that mean a lot to you but nothing to the broader audience. If the
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